Iona came to visit Shanghai! Here are her (professional) thoughts...
I'm back in snowy Montreal after a
week-long adventure: first giving intellectual property training in Manila and
then visiting Michelle and Sam in Shanghai. My visit to Shanghai was my first
to China. My overwhelming first impression of Shanghai (in addition to agreeing
with LJ that everyone seems constantly be hanging laundry) was that the shops
seemed to outnumber the people. Well, not quite: Shanghai has a population of
23 million so it stands to reason that there would be a lot of shops, but I was
still in awe. Corner shops, food stalls, designer stores, independent clothes
shops, pet shops, high street fashion retailers, luggage shops, tourist shops…
you name it, Shanghai sells it. If you did need to urgently buy a pet budgie, a
pair of longjohns and a bowl of rice (and who wouldn't?) I am certain that you
could easily do so in any part of Shanghai. Of course one of the things that
China is notorious for selling is counterfeit goods, which for most of us girls means
fake handbags.
Before going to China I was asked by
someone who shall not be named to purchase a fake handbag. Of course I threw my
hands in the air: "I can't do THAT!" Why not? Buying a fake handbag
in Shanghai would have been so easy. There are a number of "fake
markets" which I didn't feel the need to visit; I did however go to Yu
Yuan Market which is a confused mash up of any city's China town with
Disneyland. A China town within a Chinese town if you will. It is a labyrinth
of shops and eateries and yet more shops, stuffed full of tourists and tourist tat.
Men accost Westerners with the words "bag or watch?" and a scrap of
paper with a picture of a designer bag and watch to reinforce the point. I did
not follow any of these men back to their bag and watch lairs, but it was
obvious that that was the place to haggle over a fake Mulberry.
We know it's wrong to buy fakes, but why?
Under English
law (and Chinese law is likely to be very similar):
·
Handbags (indeed any garments)
do not generally attract copyright
protection (but DVDs do).
·
However handbags do generally
bear trade marks: Louis Vuitton is
the obvious example as his bags are plastered with "LV", but all
designer handbags have something that shows you who has made them. The reason
that people buy knock-offs is because they want everyone to think that they
have a designer bag, so the knock-off must bear the trade mark too. Making or
selling a handbag with a designer's logo on it infringes that designer's trade
mark.
·
That said, buying a handbag not made by Chanel but with Chanel's logo on it
does not infringe Chanel's trade mark. It is not infringement of intellectual
property to buy a knock-off. Loop hole?
·
It is illegal to import
infringing goods into the UK. Loop hole closed (sort of).
So actually, I'm fine to buy the fake
handbag (I still wouldn't, I'm too much of a goodie two-shoes), I just can't
take it home with me.
The real penalties are, supposedly, for
those that supply the fakes. According to a guide
published by the UK Intellectual Property Office, under Chinese law you can get
up to 7 years in prison for manufacturing or selling infringing goods, up to 15
years for operating an illegal business, and up life (or the death sentence!)
for production and marketing of fake or substandard goods.
With those kind of deterrents, why is it
is still so easy to buy fakes in China?
One reason is that, as Michelle and Sam
have highlighted in this blog, China is a frustratingly bureaucratic country. Hoops
must be jumped through and documents must be rubber stamped in order to achieve
anything. European brand owners often find it too difficult to a) register
their rights and b) enforce those rights in China, so just don't bother.
This is linked to the fact that although
China has recently stepped up its enforcement initiatives, insufficient
resources are allocated to the task. To give some perspective, in 2007 there
were fewer than 1,000 copyright officials in the whole of China, a country which
then had 1.3 billion people. Handbag sellers often have a legitimate shop front
with a back door through to the fake goodies, which they can close if the
authorities get close. Anyway, with infringing software and pharmaceuticals to
deal with, the Chinese authorities have bigger fish to fry than the fake
handbag merchants.
As I have said it is not illegal to buy a
fake handbag, though it is illegal to bring it into the UK. With that in mind I
would be interested in hearing your thoughts. In today's society the culture of
"free" is pervasive: would you choose to make the most of what's on
offer in China by buying cheap and fake? Or, along with fake tan and fake
eyelashes, do you think that fake handbags are just a bit cheap and nasty?
More on IP: I regularly contribute to the
1709 blog on all things copyright
related; my most recent blog post is (fittingly) on Gangnam
Style and the culture of free.